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Jan 12, 2014

Mercedes-Benz launches S-Class in Chennai

image Chennai: Mercedes-Benz India ushers in the New Year with much style, opulence and automotive magnificence. After a mega successful ‘Year of Offensive’, Mercedes-Benz India now transitions into the ‘Year of Excellence’ with the launch of the ultimate luxury car– the all new S-Class. Launch of the new S-Class in Chennai is in-line with company’s strategy to tap the growing market for high-end luxury cars in South India. With over 13 touch points located across the states of Tamil Nadu, Kerala, Karnataka and Andhra Pradesh, Mercedes-Benz India in 2013, registered 38% year on year growth in these markets compared to 2012.


The S-Class with its distinctive looks, styling and uber luxurious interiors has resonated the global success as the first allocation of 125 units for India are sold out prior to the launch. Bookings are now open for April 2014 delivery of the car. Featuring a 4.6 litre V8 engine mated to a 7G-TRONIC PLUS 7 speed automatic transmission, this poetry in motion churns out 338kw @ 5250- 5500 rpm and 700Nm torque @1800-3500rpm and accelerates from 0-100 in 4.8 seconds with a top speed of 250km/hr.

Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said: “The launch of the S-Class commences our ‘Year of Excellence’ in the Indian market and perfectly lives up to its role as a representative of the power of innovation and exclusivity of Mercedes-Benz. The new S-Class brings together luxury, design and technology that meet the highest standards of perfection, surpassing expectations for a vehicle of this class.”

Mr. Kern further added “Mercedes-Benz has significantly ramped up its presence in south India owing to the increasing demand in luxury car segment. Our unique range of products, services and brand experience initiatives such as StarDrive Experience has been well received and we are bullish of our growth in this vital market for luxury cars.”


The exteriors of the S-class are sure to grab your attention with its arched roofline with flowing contours, the dropping lines that descend elegantly from the front to rear and the large grille with four louvers clubbed with the three-dimensional design of the chrome trim and grille interior. The attractive design of the S-Class is further enhanced by the all LED high performance sharply contoured headlamps and the beautiful panoramic sunroof. The S-Class has a drag co-efficient of 0.24, one of the lowest for a luxury car of this caliber.


The interiors of the S-class are sure to wrap you in luxury fit for a king - seven colour ambient lighting with a choice of five dimming options, two high-resolution TFT screens and a multi-function two-spoke steering wheel that offers all controls at one go. The dashboard is a combination of contemporary design featuring sleek horizontal lines, which along with the design wood myrtle in a shiny brown sunburst trim imparts the plush touch. Not just that, the high performance Burmester 3D surround sound system with 24 speakers, nine tweeters integrated in the instrument panels, doors, parcel shelf and roof lining along with the 24 channel amplifier with an output of 1540 watts, is pure listening pleasure.

The continuous business console in the rear cabin can also transform the car into an office on wheels with two individual seats and folding tables that make for a comfortable travelling and working environment. For added comfort there are two temperature controlled cup holders with dimmed interior illumination, stowage compartment with a 12V socket, two USB ports and aux-in socket in conjunction with individual entertainment systems in the rear. The COMAND online NTG5 in the S-Class comes with animated menus and 3D effects, besides an HDD to store music and videos, WLAN hotspot, SMS display, phone contact reader, radio and navigation.

The S-Class offers power packed hot stone massage function with six different programs ranging from relaxing and stimulating to an energizing effect. Occupants can choose from two intensities – low and high and the seat backrest comes with a massage mat with 14 air chambers which can be inflated or deflated via fast responding solenoid valves, developing a wave-like massage effect. The massage function can be operated via remote with durations ranging from 12 – 15 minutes.

Ride safety and other features

The new S-Class features an AIRMATIC suspension which ensures smooth ride quality. The 360 degree surround view camera along with Night View Assist supports the driver with improved visibility assuring minimum blind spots and intimating the driver of any obstacles ahead. Active Park Assist automatically steers the vehicle into parking spaces, relieving the driver of steering and braking effort. ESP with 8 airbags and PRE Safe assure driver and passenger safety, while the brake assist offers better control during emergency braking. The S-Class also comes with Adaptive Brakes with HOLD function, ASR and Hill Start Assist. The Keyless-GO package with hands free access allows hands-off, fully automatic opening and closing of the boot lid. The new S-Class also comes with a Chauffeur package, which creates up to 77mm more rear leg room on the front passenger side with electrically extending footrest and has easy adjust luxury head restrains for driver and passenger.

The stylishly matched combination of high-quality features also meets the highest standards of comfort, quality and design. Keeping this in mind Mercedes–Benz will offer a unique chauffeur training program. This will involve comprehensive training for chauffeurs on the S-Class technology and lifestyle features so that they can offer complete luxury driving experience to S-Class owners.  

The S-Class comes with power packed technology which also includes the “Mercedes-Benz Touch” mobile app. compatible for android operating systems, which allows passengers to control different vehicle functions such as seat heating, massage, music and other entertainment in the car via their mobile phones.

The S-Class is priced at INR 1.60 (One Crore Sixty Lacs Rupees) ex-showroom Chennai.