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Oct 21, 2018

Seniors Do Vidyarambam in Digital Learning

image Kochi: City witnessed a different ritualistic initiation into learning on this Vijayadashami day. 75 senior citizens were introduced to the world of digital learning by school going teenagers, with the teens guiding and helping them to write ‘harishree’ on a digital platform, marking the beginning of their digital learning process. The event was conceived and organized by Communications Consulting Organization ResPublica Consulting, in association with city-based NGO Karuna Communications. Children from many city schools, Vidyodaya School, Thevakkal, RajagiriChristhu Jayanthi Public School, Kakkanad, Peace International School, North Paravoor, St. Paul’s International School, Kalamassery, The Charter School, Pukkattupady, Our Lady of Mercy Higher Secondary School, Aroor, enacted the role of ‘Guru’s at the Digital Vidyarambham.

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Apart from the basic usage, the Teen Gurus also helped them to acquire the primary lessons of using their smartphones, extended sessions on using Facebook, WhatsApp, Ola, Uber, Paytm, Online Banking and Utility Apps that are part of their day-to-day life. ResPublica would be conducting follow up sessions to address specific doubts and queries regarding smartphone usage in the following weeks.

Digital Vidyarambham is an initiative as part of the ‘Smart Seniors’ program, ResPublica Consulting’s social initiative to support Senior Citizens to familiarize with smartphones and digital apps. ResPublica has been leading this program for the past one year, and since its inception around 30 camps have been conducted catering to 1,000 plus senior citizens from various part of the city.

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“Kerala stands top in smartphone penetration in the country with more than 30 million smartphone users. Yet, a majority of the elder citizens who own smartphones doesn’t know how to use the gadgets effectively. As an entity in the communication industry for the past two decades, we perceive this as our responsibility to extend support to this social requirement which went unaddressed.”, says Venu Gopal, Senior Director, ResPublica Consulting. 

ResPublica Consulting is in the process of taking Smart Seniors initiative to the next level, reaching out to more communities in the State and beyond, including Fisherfolks, Craftworkers etc, enabling them to use their phones more effectively so as to make their work and life easier.

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Lisna Ismail, +91 999 522 2790, liz@respublica.in

Manila Manohar, +91 974 544 7763, manila@respublica.in